544 Media
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Uber Advanced Technologies Group

Pittsburgh, PA.  Uber opened the Advanced Technologies Group Center in Pittsburgh to research and develop solutions for mapping, vehicle safety, and autonomous transportation.  Pittsburgh's history of manufacturing the most essential machines of its age matched Uber's vision of launching its first self-driving vehicle.

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 The concept blends Pittsburgh’s industrial roots as the “City of Steel” with its new role in creating the “City of the Future.”  The lobby wall is clad in blackened steel panels with a sleek steel and glass custom desk, forged as if it could be an artifact for the future.  Connecting the lobby to the main space is the “Tunnel to the Future,” lined with an ever evolving series of prototypes, serving as a reminder that success is a process of iteration and that even failed experiments move a project forward.

The concept blends Pittsburgh’s industrial roots as the “City of Steel” with its new role in creating the “City of the Future.”  The lobby wall is clad in blackened steel panels with a sleek steel and glass custom desk, forged as if it could be an artifact for the future.

Connecting the lobby to the main space is the “Tunnel to the Future,” lined with an ever evolving series of prototypes, serving as a reminder that success is a process of iteration and that even failed experiments move a project forward.

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 Nestled in both wings are cor-ten steel laser cut panels, framed in smoked glass.  One side depicts the birthplace of Uber – a map of San Francisco and the other, the birthplace of ATG – a map of Pittsburgh.

Nestled in both wings are cor-ten steel laser cut panels, framed in smoked glass.  One side depicts the birthplace of Uber – a map of San Francisco and the other, the birthplace of ATG – a map of Pittsburgh.

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 The showroom acts as a kind of altar to the autonomous car.  Everything here is white – stark white.  Bleached pine stadium seating is canted slightly, looking out at the Allegheny River.

The showroom acts as a kind of altar to the autonomous car.  Everything here is white – stark white.  Bleached pine stadium seating is canted slightly, looking out at the Allegheny River.

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 “We built a space based on function first” says Assembly co-founder  Liz Guerrero .  “They’re builders. We wanted to bring beauty in basic, functional elements by pairing materials in interesting ways.”

“We built a space based on function first” says Assembly co-founder Liz Guerrero.  “They’re builders. We wanted to bring beauty in basic, functional elements by pairing materials in interesting ways.”

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 Housed beyond workstations and studios is a fully-functional machine shop where autonomous cars are engineered, built, and tested.

Housed beyond workstations and studios is a fully-functional machine shop where autonomous cars are engineered, built, and tested.

 Merging the shop with the showroom is a testament that function can still take an elevated form.

Merging the shop with the showroom is a testament that function can still take an elevated form.

 Publications:  Contract Magazine 2016, Interior Design Magazine 2016, Fast Co.Design 2017, CA Home + Design 2017, CNBC 2017, Inc.Com 2017   2016 Interior Design Best of Year Award Winner, Large Tech Office 2016 AZ Azure Magazine Award Interiors Finalist 2016 CH+D Office Interior Award Winner   Photographs Commissioned by  Assembly Design  and Uber Photographer:  Jasper Sanidad Production Crew:  Mark Jayson Quines Post Production:  Jasper Sanidad, Whitney Sakae Beers

Publications:  Contract Magazine 2016, Interior Design Magazine 2016, Fast Co.Design 2017, CA Home + Design 2017, CNBC 2017, Inc.Com 2017

2016 Interior Design Best of Year Award Winner,
Large Tech Office
2016 AZ Azure Magazine Award Interiors Finalist
2016 CH+D Office Interior Award Winner

Photographs Commissioned by Assembly Design and Uber
Photographer:  Jasper Sanidad
Production Crew:  Mark Jayson Quines
Post Production:  Jasper Sanidad,
Whitney Sakae Beers